Fair added value
Many know the Fair Trade logo, but few know what really stands behind it. In most cases, Fair Trade products are fairer in retail than those without certification, since in the coffee sector they bring farmers 20-30% more money compared to the coffee price quoted on the stock exchange. However, the reality is that the certificate itself costs money every year and the farmer still earns little in absolute terms.
What's fair now?
In August 2020, a pound (Lb) of green coffee was US$1.19 on the exchange . The Fairtrade requirement is at least US$1.40 for washed Arabica, but in any case US$0.2 above the market price. Since one pound of green coffee requires 6 pounds of fruit, which has to be painstakingly collected by hand, the problem is obvious. Our Red Manipura had a purchase price of US$ 5.80 in 2019, which is a whopping 414% increase compared to the Fairtrade price. Of course it is a "specialty coffee" not a "commodity coffee", but it quickly becomes clear why you have to go into more detail.
In addition, coffee is traditionally roasted in the country of consumption and thus takes the most important step in value creation from the country of origin. We go beyond fair trade and operate fair value creation.
All our coffees are roasted in the country of origin, packed in bags made there and only then exported to Germany. This is how we create fair added value! Our coffees do not carry the Fair Trade seal because it causes additional costs and we prefer to pay a higher price for the coffee instead.
Our friends from "World's Originals" are pursuing the same idea and have summed it up perfectly with their seal.
Further information on the subject at: www.faire-wert applies.com
Logo and text - copyright of World's Originals by Linusto GmbH